The Pepsi Social Media Generation
Thursday, November 6, 2008 at 9:10PM
Jim Sofranko

Not sure how it is going to make people drink more Pepsi but the recently launched campaign to introduce their new logo via social media thought leaders was an interesting approach. Looks like new CMO Dave Burwick is going to be focusing on digital marketing initiatives as he looks to energize the Pepsi brands. Here is the story courtesy of Darryl Parker.

Article originally appeared on sofranko (http://sofranko.com/).
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