So I was opening mail over the weekend and one of the letters I opened was from Mauro Visetini Exec VP Retail for Zegna. As I am an occasional shopper of the Zegna boutique on Michigan Ave., I am on their mailing list and typically get invites to their Made to Measure events, upcoming sales, etc. This letter was different...they wanted to express how they value my loyalty and wanted to introduce me to the latest looks from Zegna. In exchange for my time and consideration they were offering me a Satorial Collection tie as a special gift during my next visit. All I had to do was to present the letter to a sales associate by March 31st.
They did invite me to register at zegna.com so I can receive product updates via the mail...I am already registered so their CRM system must not have my home address liked to my email.
Times are obviously tough when one of the top brands in mens fashion is trying to lure shoppers into the store by offering them a $185 tie. Do I take them up on their offer even though I don't plan on making a purchase in the near future? Depending on the length of the recession we will probably see more offers like this one from Zegna...or maybe a few out of business signs.