Skittles Follow Up
Wednesday, March 4, 2009 at 8:50AM
Jim Sofranko

Boy that didn't take long...according to Laurie Sullivan at Mediapost Skittles has pulled the campaign I mentioned in my post yesterday. Actually, they have just changed the landing page to Facebook and you can still get to the Twitter page by using the navigation overlay. How does the saying go? "Live by the sword die by the sword"! Let's see what kind of appetite the Skittles brand team and their senior leadership have for these types of conversations good or bad.

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