Papa John's and Mobile

I am bullish on retail brands utilizing the mobile channel to drive commerce. This Papa John's article is just the tip of the iceberg. It will be a combination of brands creating applications and WAP specific sites in order to interact with their customers and enable purchases directly from their mobile devices. 

These retailers will need to utilize advertising/partnerships with media and social media companies to drive traffic to their sites with a percentage resulting in a purchase. Why not just develop the App/WAP site and let the customers come to you? Many of us needing a little nudge to help us decide what we want to eat/wear/attend/etc. 

Just like you need to make it easy for your customers/fans/potential customers to have a relationship or conversation with you via community, you will need to make it easy for them to purchase from you in the channel most convenient for them.  I am a big fan of where the mobile space is heading!

By the way, I love the ESPN Iphone mobile site as it is extremely fast and easy to navigate...bye bye SportsTap.

Comments

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