Pandora Advertising
I love Pandora and listen most everyday as I am working. Today I created a new channel, and although I don't typically pay much attention to their advertisers, they do a nice job of wrapping the messages into and around the player. Today was different...I started a new Flaming Lips channel and noticed an odd looking ad from TaxAct that didn't look like it fit. TaxAct and their agency failed by not designing an ad that fits better within the Pandora interface...lazy and frankly wasting money on their part...the creative is brutal as well...why would a 70+ grandmotherly looking lady appeal to the under 40 crowd looking to do their taxes online?? I know the campaign is part of an RFP and subsequent buy looking for the biggest audience in advance of the April 15th tax deadline, but this is just sloppy.
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