View Jim Sofranko's profile on LinkedIn

Add to Technorati Favorites


Twitter Updates

    follow me on Twitter

    Basecamp Highrise Backpack
    Powered by Squarespace
    « Skiles, It's Marketing and You Need It! | Main | Fashion Sense »

    Cisco Fatty and A Case Study for Twitter Search

    So this young girl decides to use Twitter yesterday to tell her followers that she has received a job offer from Cisco and in her words..."Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work." A certain Tim Levald, Cisco's Community Development Strategist, saw the Tweet...I am assuming he was using Twitter to monitor the realtime conversations involving the company...and responded, "Who is the hiring manager. I'm sure they would love to know you will hate the work. We here at Cisco are versed in the web." 

    In less than 24 hours a girl who was contemplating a job offer in these tough times no longer has an offer and is being publicly ridiculed on the internet. People used to warn about sending questionable emails...Twitter can get you in trouble much faster than email and make you the butt end of jokes for a couple of days. Maybe we can start using the phrase "24 hours of fame" along with "Cisco Fatty"!

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    References (5)

    References allow you to track sources for this article, as well as articles that were written in response to this article.
    • Response
      Response: Story added
      Your story was featured in Undrln! Here is the link to vote it up and promote it:
    • Response
      sofranko - Journal - Cisco Fatty and A Case Study for Twitter Search
    • Response
      sofranko - Journal - Cisco Fatty and A Case Study for Twitter
    • Response
      Response: program
      sofranko - Journal - Cisco Fatty and A Case Study for Twitter
    • Response
      Response: gaming
      sofranko - Journal - Cisco Fatty and A Case Study for Twitter

    Reader Comments (6)


    March 18, 2009 | Unregistered CommenterFnJ!

    Cisco would have been better served to learn why someone might have "hated the job". High unemployment aside, companies should value this kind of feedback.

    March 18, 2009 | Unregistered CommenterBill Bennett

    @Bill Bennet: If someone applies for a job and they hate the kind of work they're to be doing, that's not the company's fault and not something you should be looking for feedback on. If she took the job thinking it was going to be good and it turned out to be work she hated, then that's definitely a cause for feedback and figuring out the discrepancy between what they're advertising and what the job was like.

    In this case, it seems like a pretty clear case of someone who needed a job they didn't particularly like opening their big mouth at the wrong time.

    March 18, 2009 | Unregistered CommenterChris

    Despite the mountain of negative publicity the fatty meme has generated, I've yet to see anything to suggest she did in fact lose her job.

    Though, if you read her previous tweets, I would find it a bit unbelievable that she would still be considered a good hire. Especially love the comment about being able to stream netflix while @ work.

    March 19, 2009 | Unregistered CommenterGeoffrey


    Yes, that's a fair call. It's not entirely clear from the original post whether she hates the work in general or the particular work who would be doing at Cisco.

    March 21, 2009 | Unregistered Commenterbill bennett

    Is it possible to frame somebody online?

    What if a jealous colleague wants to make you look bad to future employers? What if they misuse your name on the Net to ruin your career?

    March 29, 2009 | Unregistered CommenterRobin

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>