View Jim Sofranko's profile on LinkedIn

Add to Technorati Favorites


Twitter Updates

    follow me on Twitter

    Basecamp Highrise Backpack
    Powered by Squarespace
    « Wow | Main | Truth In 24 »

    Pandora's New Ad Formats

     As I was listening to Pandora today I noticed two new ad formats for the first time. The first was a video ad that played as the application was loading and played for 10-15 seconds. The ad unit included a right rail ad along with an in-player ad. The second ad happened this afternoon and was a 20-30 second audio track promoting Just Answers which also had a right rail and in-player ad supporting the audi track. These two new formats make sense as most people probably don't pay attention to the ads if they are like me and only access the player when it prompts you and asks if you are still listening. I will be interested to see how successful Pandora's sales team will be at getting agency buy-in to these two new formats.

    PrintView Printer Friendly Version

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.

    My response is on my own website »
    Author Email (optional):
    Author URL (optional):
    Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>